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Mobile travel service pushes itinerary and other information to users' devices, easing stress for frequent fliers

Lod, Israel (July 23, 2007) - MobiMate, a leading provider of travel services for mobile devices, today announced the launch of WorldMate Live, an automated service providing frequent fliers with up-to-date flight status and other useful information in real-time on their mobile phones. Available August 2 nd , 2007 for open beta on Blackberry devices, the software and Web-based solution performs as a personal travel assistant, providing customized flight-update alerts, schedules and itinerary, meeting notifications, maps, directions and more.

Programmed to automatically compile and synchronize information from Microsoft OutlookTM, WorldMate Live integrates with calendars and email, as well as dozens of Internet sources, pushing data to travelers' Blackberry devices. The application empowers on-the-go professionals and leisure commuters with the most accurate, up-to-the-minute trip details. From flight details, airlines and departure / arrival times, to rental car details, hotel and meeting information, local time and weather, WorldMate Live serves as the premier resource for travelers, providing information enabling them to easily manage their hectic schedules.

" WorldMate Live will revolutionize the way people use mobile devices for global travel, significantly affecting the travel eco-system." said MobiMate CEO Nadav Gur. " We've identified a need for this product among millions of jetsetters, and specifically designed a solution to alleviate the pain points and stress associated with road-warriors' busy agendas as they battle the unpredictability associated with transportation and meetings. WorldMate Live is unique in that it automatically pushes trip logistics directly to users' fingertips, ensuring the easiest possible travel experience."


WorldMate Live will be offered as a 'Freemium' services, with most components and services provided to end users for free and premium services requiring a paid subscription. However during the beta period all services will be free to participating users, who will be invited to experience and benefit from the system. To access the service via the web, Microsoft Outlook and Blackberry, or for more information, please visit .


About WorldMate

WorldMate® is the world's leading mobile travel and itinerary management service, providing subscribers with a host of services for travel planning, travel execution and travel reporting. Mobile services range from weather and currency information to flight schedules and real-time flight status. The WorldMate product line is available on most mobile platforms including Java, BlackBerry®, Palm OS® and all variants of Microsoft Windows Mobile and Symbian. It is the only mobile application worldwide to have been a top-10 best seller on more than 5 platforms to date. WorldMate Live is a ground-breaking travel application based on contextual push services.

About MobiMate Ltd.

MobiMate is the clear leader in the mobile travel-related services category with WorldMate - the leading mobile travel service. MobiMate's unique approach to the Mobile Internet sees the product as a combination of clever, attractive and user-friendly software, valuable content and services from recognized sources, and an on-line service delivering this content to the end-user's device. MobiMate's leadership in this space has been recognized by leading handset manufacturers who bundle MobiMate products with their devices, including Nokia, Sony-Ericsson, Hewlett Packard and others. MobiMate is a member of Forum Nokia PRO and Nokia PRO Enterprise Zone.

MobiMate and WorldMate are registered trademarks of MobiMate, Ltd.