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GSMA SELECTS MOBIMATE® AS 2009 MOBILE INNOVATION GLOBAL AWARDS SEMI-FINALIST
WorldMate Live™ named most innovative mobile application in a vertical market

HERZELIA, ISRAEL (September 25, 2009) - The GSM Association (GSMA), the global trade group for the mobile industry, named MobiMate Ltd. a semi-finalist for the Virtual Online Tournament of the 2009 Mobile Innovation Global Award Competition.  MobiMate Ltd., and its U.S. subsidiary, WorldMate, Inc.®, were named a semi-finalist in the Most Innovative Mobile Application in a Vertical Market category for its popular mobile travel service.   

The tournament-style competition takes place in stages by region. At each Mobile Innovation Marketplace event, GSMA representatives review pre-selected innovative concepts from around the world.  One winner is named from each of five categories and awarded the title of "GSMA Global Semi-Finalist. "From the five semi-finalists, the "Mobile Innovation Global Finalists" will move on to compete against other finalists selected from other Marketplace events. One innovator is ultimately named the "GSMA Mobile Innovation Global Champion" during the renowned Mobile World Congress in Barcelona in February 2009.
 
"It is an honor to achieve this level of recognition from the GSMA, a worldwide authority in the mobile arena", said Nadav Gur, CEO, WorldMate. "WorldMate has been an innovator in the mobile space since 2000, and we expect to continue to lead the market, introducing breakthrough business models in areas such as travel m-commerce and real-time contextual services."

WorldMate's services enable business travelers to stay on top of their travel itineraries, including flights, hotel bookings, ground transportation, meetings and more. With an innovative feature set including on-device "push" notifications - including real-time flight alerts - and on-the-go hotel booking, WorldMate has grown to 1.5 million users, with members in over 150 countries worldwide.

"We are thrilled with the number of high-quality entries we received for the Virtual Online Tournament of the 2009 Mobile Innovation Global Award Competition", said Bill Gajda, Chief Commercial Officer, GSMA. "This event provides a rare opportunity for innovators to pitch new technologies to senior executives within the mobile operator, IT and venture capitalist communities."

About WorldMate, Inc.

Based in Los Angeles, CA, privately held WorldMate® has been developing award-winning mobile travel software since 2000. Removing stress and paperwork from the travel experience, WorldMate turns a mobile device into a personal travel companion, providing frequent fliers all the travel services they need at home, work or on the go. Dubbed a traveler's "guardian angel", the newest addition to the WorldMate product family, WorldMate Live, tracks every trip and sends real-time "push" alerts about itinerary updates and changes, including flight delays and cancellations. WorldMate products also feature travel resources, such as flight schedules, weather forecasts, travel directories, maps, world clocks, a currency converter and much more. For more information, visit www.worldmate.com. WorldMate® is a registered trademark of MobiMate Ltd. All other trade names and trademarks are the property of their respective holders.