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MOBIMATE REVEALS WORLDMATE'S AFFLUENT USER DEMOGRAPHICS
High-end clientele offers unique opportunities to Marketers

Orlando, Florida, Lod, Israel March 22nd 2007 - MobiMate, the leading mobile travel services provider, released today demographic information about its WorldMate customer base. The best-selling WorldMate franchise is a set of business travel services comprised of travel content and utilities for a multitude of mobile devices including Blackberries, smartphones, PDAs and Personal Navigation Devices (PND's). The demographic data was collected recently from a representative sample of WorldMate users spanning several mobile platforms. The essential finding shows that the WorldMate clientele is affluent, corporate oriented, highly mobile, and predominately male. Some highlights of these statistics include:

  • 88% male
  • 60% are executives or business owners, a further 24% are mid-level managers.
  • The average household income is over $150,000 per year
  • The average WorldMate user travel on business over 10 times per year (round-trips) and spends over 30 nights a year in hotels
  • The average WorldMate user dines in a restaurant more than 10 nights a month. The top 5 car brands owned include Mercedes, BMW and Audi.

MobiMate also revealed that it has more than 250,000 active users who connect to its WorldMate servers to obtain travel related information such as flights, weather and currency information. This user-base is growing over 10% per month, with over 40% of the users in the US and Canada and another 35% in Western Europe .

"We built WorldMate to serve globe-trotting business executives, and it seems like we have succeeded in this mission" says Nadav Gur, MobiMate's CEO. "In 2007, MobiMate will deploy new products and new business models we crafted to leverage opportunities presented by catering to this esteemed clientele. This includes an affiliation program in which relevant brands can market their products to our premium audience."

Full demographics information is available from MobiMate by request. Contact bizdev@worldmate.com

About WorldMate

WorldMate® is the world's leading mobile travel and itinerary management service, providing subscribers with a host of services for travel planning, travel execution and travel reporting. Mobile services range from weather and currency information to flight schedules and real-time flight status. The WorldMate product line is available on most mobile platforms including Java, BlackBerry®, Palm OS® and all variants of Microsoft Windows Mobile and Symbian. It is the only mobile application worldwide to have been a top-10 best seller on more than 5 platforms to date. WorldMate i10, announced separately today, is a ground-breaking travel application based on contextual push services.

For more information about WorldMate®, please visit http://www.worldmate.com .

About MobiMate Ltd and WorldMate Inc.

For the past seven years, MobiMate has been the clear leader in the mobile travel services market with WorldMate - the #1 product in the category. MobiMate takes the unique approach of tying together online content services from prominent brands, offline utilities, and an attractive, easy to use interface. Some of the world's biggest handset manufacturers including Nokia, Sony-Ericsson, and Hewlett Packard have recognized MobiMate's thought leadership and superior products, ultimately bundling WorldMate with millions of their devices. WorldMate Inc. is a wholly-owned US subsidiary of MobiMate Ltd.

MobiMate and WorldMate are registered trademarks of MobiMate, Ltd. All other trade names and trademarks are the property of their respective holders.