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The number one travel tool goes "Freemium"

Lod, Israel (July 13, 2007) - MobiMate Ltd., a leading provider of travel services for mobile devices, today announced WorldMate is now free for Nokia S60 smartphone users. This product represents the first "Freemium" travel service for S60 devices, providing added value for consumers and frequent fliers alike. Through WorldMate's services, travelers across the globe can access the superior mobile travel tool at no charge.

The new WorldMate for S60 is a powerful mobile travel application that provides the most comprehensive collection of sophisticated software features. With the release of the S60 version, WorldMate provides best-of-class services to assist the on-the-go traveler. Basic travel services ranging from world clocks through weather forecasts to currency conversion are provided for free. Only a handful of specific premium services including comprehensive flight schedules and real-time flight status require a paid professional subscription.

"WorldMate's proliferation and the richness of our application enable us to take this important step, making our mobile service closer to Internet offerings," said MobiMate CEO Nadav Gur . "Consumers expect basic content services to be free, and we agree. Beginning with this product we will only charge for our premium services, that provide significant value to frequent business travelers."

WorldMate's feature set include weather forecasts, world clocks, a currency converter and a world day / night map. The new S60 WorldMate version also contains the Weathercaster service, the users' favorite audio / visual tool that pushes weather updates to the user. Premium services include real-time flight status, flight schedules and satellite weather imagery, and are available for a subscription fee. Purchasing a subscription can be easily done on the phone using MobiMate's secure shopping cart.

WorldMate can be downloaded for free at or over-the-air at

About WorldMate

WorldMate® is the world's leading mobile travel and itinerary management service, providing subscribers with a host of services for travel planning, travel execution and travel reporting. Mobile services range from weather and currency information to flight schedules and real-time flight status. The WorldMate product line is available on most mobile platforms including Java, BlackBerry®, Palm OS® and all variants of Microsoft Windows Mobile and Symbian. It is the only mobile application worldwide to have been a top-10 best seller on more than 5 platforms to date. WorldMate Live is a ground-breaking travel application based on contextual push services.

About MobiMate Ltd.

MobiMate is the clear leader in the mobile travel-related services category with WorldMate - the leading mobile travel service. MobiMate's unique approach to the Mobile Internet sees the product as a combination of clever, attractive and user-friendly software, valuable content and services from recognized sources, and an on-line service delivering this content to the end-user's device. MobiMate's leadership in this space has been recognized by leading handset manufacturers who bundle MobiMate products with their devices, including Nokia, Sony-Ericsson, Hewlett Packard and others. MobiMate is a member of Forum Nokia PRO and Nokia PRO Enterprise Zone.

MobiMate and WorldMate are registered trademarks of MobiMate, Ltd.