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WORLDMATE® NAMED TOP 15 INNOVATOR BY THE GSMA IN THE MOBILE
INNOVATION GLOBAL AWARD COMPETITION - EMEA TOURNAMENT

WorldMate Live™ nominated in the Most Innovative Mobile Application in a vertical market category

Barcelona, SPAIN (January 23, 2009)- WorldMate, Inc. was named a Top 15 Innovator in the EMEA Tournament of the 2009 Mobile Innovation Global Award Competition by the GSM Association (GSMA), the global trade group for the mobile industry.  WorldMate, which has 1.8 million users in over 150 countries worldwide, was nominated in the Most Innovative Mobile Application in a Vertical Market category for WorldMate Live, its flagship mobile travel service.

“The GSMA Mobile World Congress is one of the definitive events that offer worldwide recognition in the mobile space.  To be center stage and competing among industry giants at this level is a great honor,” said Nadav Gur, CEO, WorldMate.  “Mobile innovations are revolutionizing travel and WorldMate is at the forefront of this revolution.  Since 2000, we have continued to innovate and introduce breakthrough business models in areas such as travel m-commerce and real-time contextual services.”
WorldMate Live’s services, including real-time flight alerts and on-the-go location-based hotel booking, enable business travelers to stay on top of their travel itineraries.  Additional features available for free include automated itinerary creation, personalized maps and directions, weather forecasts, currency and measurement converters, world clocks, and a social networking tool that allows people to find out when they’re in the same place as someone they know. 

“We are thrilled with the number of high-quality entries we’ve received for the EMEA leg of the 2009 Mobile Innovation Global Award Competition,” said Bill Gajda, Chief Commercial Officer of the GSMA. “This competition will play a major role in redefining how new mobile products and services are brought to market and provides a rare opportunity for innovators to pitch new technologies to senior executives within the mobile operator and venture capitalist communities.”

About WorldMate, Inc.

Based in Atlanta, GA, privately held WorldMate® has been developing award-winning mobile travel software since 2000.  Removing stress and paperwork from the travel experience, WorldMate turns a mobile device into a personal travel companion, providing frequent travelers all the services they need at home, work or on the go.  Dubbed a traveler’s “guardian angel,” the newest addition to the WorldMate product family, WorldMate Live, tracks every trip and sends real-time “push” alerts about itinerary updates and changes, including flight delays and cancellations.  WorldMate products also feature travel resources including flight schedules, weather forecasts, travel directories, maps, world clocks, a currency converter and much more.  For more information, visit www.worldmate.com.   WorldMate, Inc. is a subsidiary of MobiMate Ltd. WorldMate® is a registered trademark of MobiMate Ltd.  All other trade names and trademarks are the property of their respective holders.