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Award-winning mobile travel tool offers road warriors superior service at no charge

Lod, Israel (October 16, 2007) - MobiMate Ltd., a leading provider of travel services for mobile devices, announced today the release of the free version of WorldMate Professional for Symbian UIQ and Windows Mobile Standard smartphones, providing on-the-go professionals with a superior, award-winning resource at no charge. Serving as the 'Swiss Army Knife' for road warriors facing the unpredictabilities of travel, WorldMate empowers users with a mobile tool to combat challenges such as scheduling conflicts and flight delays.

Recognized as the only cross-platform travel services provider, WorldMate is the first mobile travel tool to offer a free service for UIQ and Windows Mobile devices. These platforms are used in leading vendors' phones including the Sony Ericsson P1 and P990, the MOTO Z8 and MOTO Q and the HTC Vox. WorldMate is a best-selling UIQ application and continues its progress with the Freemium business model.

WorldMate initially tested its Freemium pricing structure with its launch of an application for the Nokia S60 platform. The business model increased the company's revenues on this platform by several hundred percent. As a result, WorldMate has expanded its customer base while leveraging its thought and product leadership in the market through continued product advancements.

"We strive to provide advanced travel services superior in technological innovation, and apply the business models that will make them appealing to road warriors who want to travel light," said Nadav Gur, WorldMate CEO. "By providing free services and charging for premium ones on a monthly basis, we are able to better leverage demands from end-users and business partners. We are deploying these pricing models across our product lines to encourage adoption of our service by all types of business travelers."

According to statistics from the US Bureau of Transportation, more than 27 percent of flights were delayed or cancelled in the US alone during the first half of 2007. This statistic increases WorldMate's value, making travel easier by providing comprehensive flight status and flight schedule services as well as world clocks, clothing size and currency converters. As a result, WorldMate saves harried travelers time and money, especially during the hectic holiday travel season.

WorldMate for the UIQ platform supports Sony Ericsson's M600, P990, W950, P1 and W960 devices, as well as Motorola's MOTO Z8. Free services include clocks, global weather, measurements, day / night map, currency converter and clothing size converter. Additional services offered for a paid subscription include flight status, flight schedule, area codes and an interactive packing list for $6.95 a month or $69.95 a year. The application for Windows Mobile smartphones supports Motorola's MOTO Q and HTC Vox and features clocks, weather, measurements, world map, currency converter and clothing size converter at no cost to users. Premium-tier memberships are provided at $3.95 a month or $39.95 a year, and include flight status and weather satellite imagery.

WorldMate can be downloaded for the UIQ platform at or over-the-air at For Windows Mobile smartphones, the application is available at or over-the-air at

About MobiMate Ltd.

MobiMate is the clear leader in the mobile travel-related services category with WorldMate - the leading mobile travel service. MobiMate's unique approach to the Mobile Internet sees the product as a combination of clever, attractive and user-friendly software, valuable content and services from recognized sources, and an on-line service delivering this content to the end-user's device. MobiMate's leadership in this space has been recognized by leading handset manufacturers who bundle MobiMate products with their devices, including Nokia, Sony-Ericsson, Hewlett Packard and others. MobiMate is a member of Forum Nokia PRO and Nokia PRO Enterprise Zone.

The WorldMate® product line is available on the J2ME, BlackBerry®, Palm OS®, all Microsoft Windows Mobile versions, Symbian UIQ, S60 and S80 Communicators and Desktop PC platforms. It is the only mobile application worldwide to have been a top-10 best seller on more than five platforms. Handset manufacturers including Nokia, Sony-Ericsson and Hewlett Packard bundle WorldMate products with their devices, and along with Palm, Symbian and others, have recognized the company's industry leadership. A seven-time recipient of the Handango Champion award in several categories, WorldMate has also received accolades from publications including, Pocket PC Magazine, PC Magazine and ZDNet.

MobiMate and WorldMate are registered trademarks of MobiMate, Ltd. All other trade names and trademarks are the property of their respective holders.